So Scary It Will F#*K You Up For Life

  

  

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I ran across this video on a blog I follow. It is a story told by one of the keynote speakers from the recent Content Marketing World conference, and it reminds me of that old Dudley Moore movie Crazy People.  In that movie Dudley Moore is an ad executive that has a breakdown and gets committed.  He and the other patients quickly become the hottest ad agency in the country by putting together campaigns with taglines like:  This Movie is So Scary It Will F$*K You Up for Life.  Cut to hordes of people storming the theaters.

In this real world, social media enabled example, Disney (of all companies) is the group on the cutting edge.  Forward to the part of the video with the woman speaking as she's the one that tells the story.  You brand marketers out there are going to love this!