Inbound Links Top SEO Priority for Digital Marketers
Posted by Kevin Gulley on Mon, Oct 04, 2010 @ 02:43 PM
Marketers engaged in digital marketing cited a focus on link building as their key priority over the next 12 months, according to a survey conducted by SeeWhy Inc.
Obviously, if you are interested in getting to the top of the organic search rankings for your vital keywords, inbound links are going to give you your biggest bang for the buck. It is estimated that 75% of a good Google rating is based on the number of 
inbound links. The quetion is, how do you get effective inbound links? The answer is not as simple as you may think.
FIrst, you have to have good Content, that people are interested in linking to. If you are not saying something worth hearing, you are trying to get people to listen to the sound of one hand clapping. An on-going, focused effort to create targeted and valuable editorial content is critical. On-going is a key term in this equation as if you generate content for a few weeks and then stop, Google and Bing will stop paying attention.
Second, you have to be listening. Who else is talking about your areas of focus. You need to know when these conversations start and join them. This will encourage people to link to you and write about your valuable content. This will also give you the ability to point to your related content in a meaningful way within the comment section of these blogs or sites. FuelDog has had tremendous success with this approach with http://www.GreenCollarResearch.com where we have generated almost 20,000 inbound links and counting.
Third, you have to ensure that people can find YOU. You need to focus your content on keywords that people are listening for and that are related to your overall corporate mission. You must make sure your site is on-site optimized so that you register as an expert in your area of specialization.
We all want as many links as possible pointing to us. Putting together the right inbound marketing strategy to make sure that heppens is the key to success.