Only 2 - 5% of raw inquiries coming into the top of the B2B sales funnel convert to sales. Source: SiriusDecsionsSummit, 2010
There is a huge hole between initially making contact with a suspect and closing a deal. This may be a result of timing, interest-level, lack of management buy-in or current budget on the part of the target customer. FuelDog has worked with dozens of companies that have let hundreds or thousands of leads fall through that hole every year.
The solution is nurturing those leads by providing them with education and content they find valuable as you move them along the pipeline until they are ready to buy. FuelDog can help you improve your lead conversion through:
Don't let potential customers fall through the cracks. FuelDog can help you make your sales and marketing pipeline more effective with lead nurturing. Sign up today for a FREE Website Evaluation and see if FuelDog can help.